Who Are We?

Why is it called Apex Brotherhood

We have called ourselves the Apex Brotherhood because it represents our connections as brothers.

William & Iwan Davies, brothers with a connection so strong it is unbreakable (trust me when i say; many have tried). Fuelled by our passion for success and driven by our fear of “average” we know our potential and are slowly unlocking it right in front of peoples eyes while they do 1 of 3 things; laugh, mock, or watch in disbelief on the side lines as life passes them by while we are out here making the impossible, possible!

We grew up in a small seaside village where partying most days of the week and working on the bar is peak human experience… but not us, we know we are destined for something this world has seen only a handful of times… we created the brotherhood as we refuse to believe that we are the only ones out here that feel this way… the brotherhood is our way of searching for those like-minded people and welcoming them to our circle to create something truly unstoppable!

The phoenix represents regrowth and new beginning, cliche? Maybe, but when people start to wake up and want more out of a dead end life they will be welcome with open arms into the brotherhood!

Our Mission

At Apex Brotherhood we believe in success being the only option…

A place where people can come when the thought of being average repulses them…

Here you will not be shamed for your “unrealistic” goals or told to  “come back to the real world”, it is a community where those who have such large goals most average people cannot even fathom.

You will be treated with nothing but positive vibes, encouragement and respect (no matter what industry your goal is in) This isn’t a place where people come to get rich quick… its a community where people come to grow together, better themselves and create relationship of trust and friendships with like minded individuals

About Will Davies

I believe success starts in the mind.

My name is William Davies,

I am an entrepreneur, full-time trader, mindset coach, and international public speaker. Every day, I trade the live markets while helping others build the discipline, confidence, and mental resilience needed to succeed both financially and personally.

Having a passsion for business and psychology, I became fascinated by the connection between mindset and performance. Over the years, I’ve learned that true growth comes from mastering yourself first — your emotions, habits, beliefs, and consistency.

Today, my mission is to help people level up in every area of life through mindset development, trading education, and personal growth. Whether on stage, in coaching sessions, or in the markets, I am committed to helping others unlock their potential and create a life they are proud of.

Looking for a professional personal trainer?

Iwan Davies, a fitness, health & lifestyle coach. Based in Saundersfoot, Pembrokeshire. I provide expert personal training, fitness coaching, strength training, weight loss coaching, and tailored fitness programmes for clients online and across Pembrokeshire and West Wales. Whether you want to lose weight, build muscle, improve confidence, increase fitness, or prepare for a specific goal, I offer one-to-one personal training sessions in person and flexible online coaching programmes designed around your lifestyle.

As an experienced online fitness coach and personal trainer in Pembrokeshire, I help clients achieve sustainable results through personalised workouts, nutrition guidance, accountability, and ongoing support.

Disclaimer

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